Art Direction: Nuclear Threat Initiative

We collaborated with NTI to establish a movement aiming to cultivate worldwide consciousness regarding the peril of nuclear proliferation. Our objective is to persuade the global community that it is within our capabilities to eradicate nuclear weapons by harnessing the collective power of individuals.

Our strategy for the content was to captivate the gaming and youth culture communities, as they are deeply engaged in discussions about nuclear issues on the internet. By reshaping the discourse in those circles, we can fundamentally alter the prevailing narrative.

 

Client
Taskforce for Nuclear Threat Initiative

Art Director
Diego Rodriguez

Animators
Mario De Toledo Sader, Pablo Medina, Ruchita Bait, Jef Caine, Diego Rodriguez

Year
2021-2023